When I talk to clients about SEO these days, the conversation almost always veers into AI. Not because it’s trendy—but because it's now deeply embedded in how search engines work and how we publish content. But here’s the thing: despite what the LinkedIn gurus tell you, SEO hasn’t been replaced by AI. It’s been reshaped by it.

Integration of Open AI into a marketers workflow can be simple or complex depending on the need. Here are some simple steps to look into